Nan Finkenaur

OWNER & DESIGNER, ADRENALINE DESIGN

For more than thirty years, Nan has created branding, original design, marketing strategy and communications for consumer and B2B clients. Together with her company, Adrenaline Design, she partners with the Schawbel Group to provide creative work that gets results.

Since April 2000, Adrenaline has provided consumer products branding expertise for verticals including electronics, baby, toy and game, gifts, sporting goods, beer, home and garden, pets, entertainment and more. B2B clients include software, advertising agencies and healthcare. Their client base ranges from Fortune 500 firms, including Hasbro, Starbucks and Bose, to smaller privately-held firms and startups.

Nan leads her four-person team designing logos, branding and style guides, packaging design, point of sale, print design, advertising, social media, and event graphics. Adrenaline’s staff write and edit copy for a wide range of applications, including naming, taglines, sell copy, non-profit pitches and case statements, blog and social media posts, and product instructions. They create expert photo retouching, illustration and product renderings. Nan also provides clients with Google analytics management, Facebook and Instagram advertising guidance, and Squarespace expertise.

Because Nan often manages external services like photographers, web developers, PR firms and printers—all aspects of a client’s marketing program and brand identity are cohesively executed.

Prior to founding Adrenaline, Nan was Director of Creative Services at Hasbro where she managed sixty new and refreshed product introductions annually, and a $2 MM dollar out-sourcing budget. Nan worked extensively co-creating product designs with licensors including Disney, Lucasfilm and Marvel, among many. Her team branded Bop It. They revived sales for Trivial Pursuit, Clue and Scrabble with updated branding. Designs for Hasbro’s collectible Monopoly Millennium fueled sales of 2 million games.

Nan graduated magna cum laude from the University of Connecticut with a BS in Design and Resource Management. A nature lover, Nan successfully advocated for protecting thousands of acres of forest as part of a committee planning public land management for Massachusetts. Currently Nan volunteers as a Nature Guide (in training) with MA Audubon, where she recently led maple sugaring tours.